Xbox Infinity has quickly emerged as the frontrunner when it comes to potential new names for Microsoft’s next-gen Xbox ahead of its May 21st reveal…
…but how likely is it that this is the real deal?
Sure, it’s got a logo and everything, and lots of official sources online seem to think it’s a good idea.
But we all know how easy they are to mock up and gain traction.
We’ve all spent the last two years looking at next-gen Xbox rumours and we’ve seen all sorts of names and brands bandied about…
- The Xbox 720!
- The Next Box!
- The Durango! (though this one is claimed to be the console’s codename)
- The Xbox Infinity!
Does that last one sound right? Are we going to see Microsoft pull back the curtain and unveil a shiny new console embossed with ‘Xbox Infinity’ and that fancy little logo?
Well, there are stranger names than Xbox Infinite out there and worse ones, too. But, there are a whole bunch of reasons why this particular logo and branding could easily be a fake.
Here are 4 reasons why we think the Xbox Infinity rumour is fake…
THE COLOUR’S WRONG
That’s right, the colour. The Xbox green is a very specific shade of green and as anyone working in marketing will tell you, brand recognition relies on consistency and a recognisable design.
There’s no logical reason Microsoft would suddenly switch shades of green for its new console and risk losing that instant brand recognition.
Stuff like this takes years to cultivate and, in marketing terms, it’s worth its weight in gold.
Though it’s safe to assume some elements of the Xbox brand might go through some changes in order to distinguish itself from the previous consoles, an entirely different shade of green feels like a step too far away from the Xbox core that we’ve all come to associate with gaming (or more recently, bad Kinect games and TV apps).
THE BASELINE SHIFT IS OUT
It’s wrong, and not just because it’s different from any previous Xbox logo ever used.
The Infinity logo doesn’t have the care and attention that we’ve come to expect of a Microsoft logo, where even the smallest pixel has been placed specifically. Here each letter jumps about and is out of line with the rest of the logo. It’s subtle, granted, but it gives this logo away as being an unofficial mock-up.
If the baseline shift is all out of whack then we can safely file this logo under ‘fake’ and if that’s the case, why should we put weight behind this rumour?
We’re not averse to the Infinity brand in general, actually, of all the names that have emerged it’s among our favourite, but there’s been no indication that this is true.
For all we know it has been plucked from thin air and thrown onto the internet and the shoddy text work is just the first big indicator that this has nothing to do with Microsoft.
It’s different. That might not seem like a big deal, but as we explained above, brand recognition is key with stuff like this and even the smallest of changes can ruin the effect.
You have to get down to minute detail when it comes to this, but in the Xbox Infinite logo the ‘B’ is missing its little ‘wing’ that pokes out towards the ‘X’. That’s an important distinction.
Using a different font changes the feel of a brand and though it could be argued that’s exactly what Microsoft wants to do, and yes the logo changed between the last console generations, there’s no good reason it would change it this time.
There are only risks when it comes to a re-branding, even with a small re-branding like this. Changing the font (and we know this sounds pedantic) is a big deal.
The real question is, why change it? We can’t think of a good enough reason.
HAVEN’T WE ALREADY SEEN THE LOGO?
Yes, we have. We had a glimpse into the future branding of the next-gen Xbox when Microsoft announced its May event and when the subsequent invites were sent out to the press.
Compare and contrast the official logo and this rumoured one and it’s easy to see that they’re worlds apart. What’s more likely is that the next-gen Xbox will have a variation on what was revealed along with the event’s date.
It’s a cleaner, crisper Xbox logo, but still instantly recognisable and clearly part of the same family as the previous console iterations. We sincerely doubt Microsoft will change things that much. But we’re open to suggestions…
All of these reasons remove credibility from the Xbox Infinite name.
These rumours apparently come from a Reddit insider who has confirmed the Xbox Infinite’s validity, but for us there are just too many things wrong with the image itself to believe that this is what Microsoft will be calling its new console.
Obviously, we reserve the right to totally go back on all of this if this turns out to be true, and, as we said, the Infinity name and concept isn’t the worst we’ve seen.
It’s actually a pretty good idea and the symbol itself makes a lot of sense.